Marketing Plan

Your property is not something you sell everyday. In fact, for many people it is their largest asset. A house is very complex to market and the process needs to be well organized. To do the job properly a plan is needed.
Your Royal LePage Real Estate Professional can prepare a personalized plan for you containing all activities intended to market your property. At Royal LePage, your property will be aggressively promoted through the following methods:

Social Media

The impact of social media goes beyond almost every aspect of our daily lives—work, politics,
breaking news, and more. Today, it’s almost universally used and is one of the most effective
channels we use to connect with our audience.
Our social media marketing offers a vast opportunity to engage with buyers and business
partners on platforms they actively tune into daily for information about our listings, trends, and
current events. We know how to leverage social media marketing to promote your home’s value,
drive demand, and engage buyers. Our platforms include:

FACEBOOKVisit my Facebook Page

Facebook has created genius way to target a specific audience with specific advertising. For example: A home in 55+ community in the The stats speak for themselves. As of 2016, Facebook has 23 million monthly users in Canada.
Canadians have created more than 6.5 million Groups to connect with people.
Canadian users, on average, spend 40 minutes daily on Facebook.
Facebook has users from all age demographics, making it one of the most diverse networks.

TWITTER: Visit my Twitter Page
Twitter is one of the faster growing platforms, especially amongst the coveted millennial demographic.
Young families, many of whom are looking to upgrade their living situations, use Twitter to consume their
information.
27% of Canadians use Twitter.
Twitter has an estimated to reach 7.4 million monthly active users, and is still growing!
Twitter is popular among the youngest Canadians at 35%.
70% of Twitter users use the platform 5 times a week or more.
Twitter has the second most consumer-company interactions in Canada.

INSTAGRAM: Visit My Instagram Page

Instagram is a mobile, desktop, and Internet-based photo-sharing application and service that allows users to share pictures and videos either publicly, or privately to pre-approved followers. Instagram has been proven to attract the younger generation with 90% of the 150 million users under the age of 35. 24% of users report they use the app several times a day.

LINKEDIN: www.linkedin.com
LinkedIn is undervalued in today’s world as a social media platform, but can still be a powerful tool for
any real estate agent. It cultivates professional relationships and gives us extra tools to help sell your
home in a timely and efficient manor. Included in my 326 connections on Linkedin are: Buying Agents,
Marketers, Home Stagers, Photographers, and many more! These relationships can be vital in giving us
a leg up in marketing your home properly and maximizing its value.

INTERNET

REALTOR.CA: www.REALTOR.ca
Upon being listed, your home will be featured on the MLS website for 24 hour exposure. Photos of your
home, measurements, video tour and all details will be inputted into the system within 24 hours of being
listed. Visitors to the REALTOR.ca site are able to search for homes by location, price, type, size, and
other such details.

ROYAL LEPAGE WEBSITE: www.royallepage.ca
For additional exposure, your home will also be displayed on the Royal LePage website. Visitors to the
site will be able to view photos of your home, the MLS reference number for further research, price,
location, measurements, and many more details. My contact information is also featured, as a starting
point of communication for any interest in your property.

MY PERSONAL SITE: www.ottawarealestatehouses.com
Your home will also be listed on my personal website, where a larger gallery of photos will be featured,
as well as measurements and further details regarding your home. Home buyers frequently visit my site
for general real estate information and to browse listings.

PRINT

OTTAWA CITIZEN: www.ottawacitizen.com
I advertise on the back page of the Saturday issue of the Citizen newspaper on a regular basis, reaching
thousands of potential buyers across Ottawa. There will be a write-up about your home, including details
such as price, location and the mention of an open house, if applicable.

HOMES & LAND: www.homesandland.com
Locally distributed monthly real estate magazine Homes & Land is a great place to advertise your home.
I make a habit of posting at least one listing in each issue. The magazine medium uses top quality
printing, with great clarity to the images and text. This allows for a highly professional looking
advertisement of your home.

FEATURE SHEETS:
I create feature sheets to present your home in a clear, concise, and visually-pleasing manner, to leave
at your home for any interested parties who come through for a viewing or an open house. Colour
images of the interior and exterior of your home, as well as dimensions, inclusions, special features and
particulars are included in the feature sheet